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Beyond Hunger: Gearing up for Our Best Season Yet with Fresh2You

As we recently announced, Chester County Food Bank’s new tagline, Beyond Hunger, sets the stage for our continued work of strengthening and nourishing our community. One of our signature programs that captures the essence of how we do this is our Fresh2You Mobile Market, a four-wheeled produce stand that brings fresh food to underserved areas.

Fresh2You is special to us because it really ties together everything that CCFB strives for in an elegant, powerful circle: organic produce that is grown by our farmer and through our raised bed gardens or through sourcing from local farmers is made available for accessible prices to the residents of Chester County; and volunteers, who staff the truck and run our TasteIt! demonstrations, introducing seasonal ingredients and cooking techniques to Fresh2You shoppers and then offering recipe bundles to recreate the dishes at home for just $5. It’s education and action all in one amazing package, and it exemplifies the ways in which we address the root causes of poverty and help people who need assistance beyond just going to a food pantry.

Fresh2You aims to serve the entire community — we accept SNAP, our Fruit & Vegetable Prescription  and are trying to meet people where they are, both physically and financially,” said Roberta Cosentino, the Fresh2You Mobile Market Manager. “We’re trying to do what we can to get food in people’s hands in a dignified and equitable exchange.”

Our 2018 Fresh2You season was very successful, and 2019 is gearing up to be our best year yet! A second truck will hit the streets (its name is Blanche, and the original truck is Dorothy — “Golden Girls” fans, do you approve?), with an updated look, complete with the updated tagline “Shop, taste, cook with Chester County’s freshest.”

“We’re emphasizing that people can come to the market not only to get all the produce, but also experience by tasting it and by seeing people cooking TasteIt! recipe demos,” said Roberta. “TasteIt! is the most important thing that we do. We have customers who tell us, ‘This is the one day that I don’t have to think about what to make for dinner,’ and that’s people from all backgrounds.”

The second truck will allow for more mobile market opportunities. Because Blanche is smaller and setup is easier, Roberta believes her team will be able to visit some smaller locations. As it stands, the 2019 Fresh2You schedule is looking great: Tuesday, we’ll be at the Phoenixville Senior Center from 10 a.m. to noon and at the Coventry Mall from 3 to 5 p.m.; Wednesday, at the Coatesville Veterans Affairs Medical Center from 11 a.m. to 1 p.m. and at the Parkesburg Service Center from 3 to 5 p.m.; Thursday at the Kennett Area YMCA from 10 a.m. to noon; Friday at the Oxford Public Library from 10 to noon; Saturday at the Coatesville Public Library from 10 a.m. to 12:30 p.m.; and every last Friday of the month at Indian Run in Honey Brook.  

The season is longer this year, too: It kicked off on June 4 and runs all the way through November 23. One of the ways we’re able to do this is that we’re working closely with our farmers to grow all kinds of crops that help extend the seasons, and that respond to things Fresh2You shoppers have been excited about.

“Our farmers are tailoring what they’re growing to our market!” Roberta said. “For instance, we had a lot of success with kohlrabi. We went from not growing it at all to this year our farmer growing two or three different kinds. We learned that it’s something that people of all different backgrounds eat; we weren’t really aware of that.”

Our farmer is also growing more and a greater variety of fresh herbs, which are frequent additions to our TasteIt! recipe bundles. The recipes that we design are meant to be accessible and versatile, even for beginners — think coleslaw, ratatouille and pasta salad. We want people to know that you can make simple food delicious, even just using a hot plate (as we do during the demonstrations)! The only ingredients we assume people have at home are oil, salt and pepper. We offer our own dried herb blends and vinegar at the market, and hopefully this year will be selling olive oil, as well.

Part of our Beyond Hunger philosophy is that our Fresh2You Mobile Market is open to everyone. We are so excited to see you this season at whatever location is most convenient to your home or work! And, if you love to cook, consider volunteering with Fresh2You and TasteIt! We’re always looking for more helpers, and a comprehensive Fresh2You training is coming up in August.

Want to learn more? Check out our mission video, sign up for our newsletter and stay connected. You can also donate food, funds and time to help us achieve our mission. Call (610) 873-6000 to speak to someone about getting involved or requesting a tour. Thanks to you, we’re growing a healthier community.

The Chester County Food Bank is the central hunger relief organization serving more than 120 food cupboards, meal sites and social service organizations throughout Chester County. We mobilize our community to ensure access to real, healthy food.

Emily Kovach

Photos: Chester County Food Bank